How important is personal branding for C- level executives

Craft & champion your resume to include all your achievements & you are 99% sure you will land up with your dream job ! Is this too good to be true? Not anymore in today’s job search ecosystem. The employment market has matured specifically for aspiring C-level executives. Corporations nowadays emphasise more on how they perceive your personal brand & social media engagements. Everything you do, how you do & things you don’t do shapes your brand.

This is why personal branding is so important for business leaders. Our lives in today’s world is much more simpler than we had 2 decades ago. We are so much connected. Data & information about us is collected & interpreted. We are more public than before. Whether we believe it or not we leave much more evidence behind us. Leaders should be vary of both their offline & online reputation. To maintain credibility, both should align.

Although corporation brand is distinctive from personal brand, both are interconnected today. Disloyalty to one’s personal brand impacts organisation’s brand as well. So leaders have a huge responsibility to play as far as image of their personal brand is concerned. Your actions can either malign or strengthen your personal brand. Everyone should not like your personal brand & its okay. A powerful personal brand is specific & speaks with specific customer.

So what is actually personal brand

1. Authenticity
2. Value
3. Passion
4. Reputation
5. Purpose
6. Creditability
7. Trust
8. Strengths.

Creating your personal brand is a daunting task. It makes you ask some serious thought provoking questions- Who you are? What you really aspire to be? It is important to answer the following question to evolve your personal brand

1. What do you want to be known for?
2. What do you stand for?
3. What makes you different?
4. What has made you successful in the past?
5. What kinds of problems you solve.?
6. Who are your role models
7. How recognisable are you?
8. Who should know about you?

Finding answer to these questions will help you at least think what value proposition you carry.

What is your value & what do you value

You know your organisation’s core value & probably you must be imbibing that. But do you know your core value? Perhaps you know that inherently, but you may have never articulated it. Recognising your value is a foundation for building your personal brand. As organisations who stick to their core value enjoy credibility in the market similarly, if you stick to your core value you will be recognisable & considered credible. This goes long way in helping your prospective employers realise your true worth. Additionally, you should also work on figuring out what your life mission is. This can be clearly articulated through your personal mission statement which shall drive your life objectives.

Finding answers to these questions will help you evolve your personal brand & will influence level of engagement & messaging across social media. All this taken together helps prospective employer determine your key value proposition & evaluate a potential fit. So make sure that you not only have a clearly articulated resume & other career credential documents, but also spend time & effort in building your personal brand.

For getting your personal branding & job search strategy crafted & executive resume & cover letter done, please fill up the form http://bit.ly/2HUEKJ8 & our panel of experts will be happy to assist you in successful job search.